Assuming UI is very similar to a HDR-FOX-T2. Plug in device and see a message usb is loading. You get a popup asking if you want Video Music or Photo and Copy.
If it times out Media – Blue (storage) – Select USB OK, Select USB Drive OK to open. Press yellow to switch display to Video Music Photo. To select files for copy move use red (toggle select on/off). To play back from usb use OK just like playback from internal HDD
Rotate your images on a PC, try Windows Paint if your version of Windows has it (assuming you have a windows PC).