My take is that it seems clear that, from Freesat’s perspective, there is a greater expectation from these new products to build a new DTT Freetime audience than to add new Freetime satellite customers. This clearly positions Freetime as a potential alternative to Youview, although it currently lacks the DVR capability, something which Freesat is working on with manufacturers, including enabling USB hard disk support. Since the BBC, ITV and other free-to-air players are known to be unhappy that BT and TalkTalk have dominated sales of YouView DVRs (not that they should have been surprised at this outcome), they will be encouraged to know that DTT alternatives are beginning to appear. I suspect that discussions about a Freetime DTT DVR are already well under way.